Entenmann's Website

When the Entenmann’s website CMS required a significant update, they found an opportunity to completely redesign their website. The enhancements of the CMS enabled smarter search and component functionality, and the new site took on a more modern strategy to match. 

The redesign leveraged a new set of brand guidelines including fonts, colors, and gorgeous new product photography that learned more editorial. It also needed to be highly componentized such that content could be spun up quickly within the CMS without looking overly modular or gridded.

The 30+ page site was designed using only 9 repeatable components and minimal custom blocks, striking the right balance between bespoke design and an efficient build.