Global CPG brand, Grupo Bimbo manufactures breads and sweet baked goods across 43 countries. For their brands in the U.S., Canada, and Mexico, digital solutions were created to reach consumers online and in their inbox. Designs for Grupo Bimbo’s sub-brands included campaign microsites, special product landing pages, sweepstakes and promotional sites, emails, and other supporting assets.
I am a cross-disciplinary designer with experience leading design teams to deliver top quality design. My ability to communicate effectively with peers and clients and keen attention to detail enable me to create designs that are strategy-driven, but also beautiful, memorable, and inclusive. I enjoy the challenge of solving complex design problems with creativity and innovation.